Blog

You’ve invested six figures in clinical trials, your bioavailability data is pristine, and your mechanism of action has been peer-reviewed and published. So why are your sales teams still losing...

If terms like “messaging” and “positioning” make you sceptical, you’re not alone. For many ingredient suppliers, brand messaging can feel like window dressing: something...

Ten years ago, if your ingredient ticked the right technical boxes, you were in with a shot. These days? It’s not that simple. Formulators, especially in personal care, are thinking differently...

You invested thousands in your stand, printed new brochures, and sent half your team to Paris for the week. So, what did you bring back? A tote bag full of other people’s leaflets and a few...

You’re not on the label, but that doesn’t mean you don’t need a brand. If you’re an ingredient supplier, chances are your name isn’t on the final product. You’re behind the scenes —...

After more than seven years in corporate marketing, I decided to start my own business. The Ash Studio is where I work with businesses that need clear, effective marketing...