How to Turn Good Science Into Sales That Actually Close
You’ve invested six figures in clinical trials, your bioavailability data is pristine, and your mechanism of action has been peer-reviewed and published. So why are your sales teams still losing to competitors with weaker science? Because your marketing director is providing clients with 47-slide decks that resemble a dissertation, and your prospects are disengaging by […]
Why Your Brand Messaging Isn’t Working (And How to Fix It)
If terms like “messaging” and “positioning” make you sceptical, you’re not alone. For many ingredient suppliers, brand messaging can feel like window dressing: something marketing teams obsess over while everyone else focuses on the “real” work. But effective messaging isn’t superficial. Done correctly, it’s one of the most strategic investments your business can make. What […]
The Rise of the Conscious Formulator
Ten years ago, if your ingredient ticked the right technical boxes, you were in with a shot. These days? It’s not that simple. Formulators, especially in personal care, are thinking differently. They’re not asking, ” Can I use this ingredient? ” but should I? That shift is changing how suppliers position themselves and forcing a […]
Why Your Trade Show Stand Isn’t Generating Leads and What to Do About It
You invested thousands in your stand, printed new brochures, and sent half your team to Paris for the week. So, what did you bring back? A tote bag full of other people’s leaflets and a few polite conversations? This is a frustrating reality for many companies. They attend trade shows with the best intentions but […]
How Ingredient Suppliers Can Stand Out in a Brandless World
You’re not on the label, but that doesn’t mean you don’t need a brand. If you’re an ingredient supplier, chances are your name isn’t on the final product. You’re behind the scenes — collaborating with formulators, manufacturers, and brand teams — while someone else secures the shelf space and consumer spotlight. And yet, you’re the […]